#质感本色・空间重构 | 狮王集团空间美学选材中心耀世启幕 战略签约盛典圆满举办

Essence of Texture · Spatial Reconstruction | Shiwang Group Spatial Aesthetic Material Selection Center Grand Opening

On October 13, amid the grand occasion of the Foshan 

Ceramics Expo, Shiwang Group successfully 

held two grand events

10月13日，佛山陶博会盛事之际，狮王集团

「质感本色·空间重构」空间美学选材中心

升级启幕典礼重磅呈现。行业协会领导、

国际产业伙伴、设计界大咖与经销商

代表齐聚佛山，共同见证狮王品牌全维度升维的重要时刻。

01 

战略升级签约发布会：聚势全产业链，共启5A新章

Strategic Signing Press Conference: Gather Industrial Momentum, Usher In A New 5A Chapter

活动伊始，行业嘉宾、签约企业代表与媒体陆续签到入场。发布会正式开启后，全新品牌宣传片同步首播，以光影诠释狮王 “质感革命” 的品牌内核。

At the outset of the event, industry guests, representatives of signing enterprises and media checked in and took their seats. Upon the official start of the press conference, the brand‑new promotional video premiered, interpreting Shiwang’s brand core of “Texture Revolution” through light and imagery.

狮王集团董事长刘宝率先致辞，阐释本次战略

合作的初衷：以全产业链协同深耕质感大理石

瓷砖赛道，推动品牌从价格战向价值战全面

跃迁。国际顶尖釉料企业陶丽西大中华区

总裁古斯塔夫・赛恩斯随后发言。

双方已合作一年有余，本次深度战略合作将

聚焦釉料技术迭代，进一步拉升狮王质感砖

的肌理表现与工艺水准。佛山中陶城集团

副总裁汤洁明、中国建筑卫生陶瓷协会副

会长宫卫与佛山市陶瓷行业协会会长尹虹

也登台致辞，从行业标准维度肯定了狮王

5A 升级的标杆意义。寄语全新选材中心

为行业终端与设计师渠道赋能，推动

陶瓷产业向空间价值升级。

Liu Bao, Chairman of Shiwang Group,

 delivered the opening address and

 illustrated the original intention of 

this strategic cooperation: to delve 

into the textured marble tile segment

 via whole‑industry‑chain collaboration

 and drive the brand’s full shift from 

price competition to value‑driven 

competition.Gustavo Saenz, President 

of Greater China at Torrecid — 

the world‑leading glaze enterprise, 

then took the floor.

< 战略签约・深度解读|  Ceremony  >

全场见证下，狮王与三大核心战略伙伴完成集中签约：与陶丽西深化工艺质感升级，持续打磨产品釉面表现与工艺精度；与5A级窑炉设备合作方达成产线升级合作，按国家最高5A标准配置生产设备，从源头筑牢品质底座；与广州设计周·奢华居所创始人覃思达成设计渠道战略合作，依托设计周资源触达全国设计师圈层，为终端经销商开拓设计师赛道赋能，同步提升品牌高端形象。

Witnessed by all attendees, Shiwang completed collective signing with key strategic partners: it deepened craftsmanship and texture upgrading with Torrecid to continuously optimize glaze performance and processing precision; it entered a strategic design‑channel partnership with Qin Si, Founder of Guangzhou Design Week・Luxury Residence.

签约后，全体签约嘉宾集体登台接受媒体问答，

深度拆解本次合作的长远战略价值，

清晰传递共建高端陶瓷生态的决心，

也为全新选材中心的落地筑牢了产业与技术根基。

After the signing, all partner representatives

 took the stage for a media Q&A session. 

They elaborated on the long‑term strategic

 value of the cooperation, expressed firm 

resolve to build a high‑end ceramic ecosystem, 

and consolidated industrial and technical 

foundations for the new material‑selection center

02

空间美学选材中心启幕：

重构质感空间，立序行业新标

Strategic Signing Press Conference: 

Gather Industrial Momentum, 

Usher In A New 5A Chapter

致辞结束后，开业启动仪式正式举行，

刘宝董事长携众位嘉宾共同登台触发

揭幕装置，现场掌声雷动，

狮王集团空间美学选材中心

正式耀世启幕。

Tang Jieming, Vice‑President of 

Foshan China Ceramics City Group,

 and Yin Hong, President of Foshan 

Ceramics Industry Association, 

delivered speeches in succession. 

They highly recognized Shiwang’s

 devotion to textured tiles and spatial 

aesthetics, and expected the new 

center to empower industry terminals 

and designer channels and boost the

 ceramic industry toward 

spatial‑value upgrading.

< 空间重构・沉浸体验|  Ceremony  >

全新升级的选材中心彻底跳出传统瓷砖展厅的陈列逻辑以 “把看砖做成看展” 为设计核心用空间叙事重构选材体验

The lion dance team paraded through the exhibition hall first to lead the way and all guests then stepped inside for a visit

展厅以 “十二时辰” 为序章，暗调空间内十二块

工艺大板围合成石阵，对应十二时辰的时间意象，

搭配环形光影与放射状地面拼花，

入场即带来强烈的视觉震撼；

正前方的影像屏缓缓开启后，

完整的观展动线正式铺开。整馆分为形象区、

形象产品区、互动体验区、个性产品系列区、

场景体验区、产品体系展示区六大功能分区，

一条主动线串联全程，遵循 “先震撼动心、

再认知建立、后体验落地、终决策笃定” 

的节奏层层递进。多种实景样间还原不同家居场景，

艺术长廊串联起互动空间与场景体验，更有秘道、

架空栈道等细节彩蛋藏于空间之中，

把抽象的装修想象，翻译成可步入、

可触摸的真实人居语境。

The exhibition kicks off with the theme

 “Twelve Hours of the Day”. 

In the dim‑lit prelude area, 

twelve large processed slabs form a

 stone array echoing the imagery of 

the twelve‑hour Chinese time system, 

accented by circular light installations and 

radial floor inlays for an immediate visual impact.

03 质感新程，共赴美学未来

本次空间美学选材中心的升级启幕，是狮王品牌从产品升级向空间价值升级的重要里程碑。以全产业链战略合作为底气，以场景化空间为载体，狮王正式重构高端瓷砖的选材体验与价值表达。

未来，狮王将持续以质感为本、以空间为锚点，携手全产业链伙伴与设计力量，持续深耕质感大理石瓷砖赛道，引领高端瓷砖空间美学新趋势，为终端与行业创造更多价值可能。

After the grand ceremony, Shiwang Group hosted a thank-you luncheon guests from all walks of life. During the luncheon, all parties chatted about cooperative friendship, discussed the future of the industry, deepened consensus and pooled development momentum in a relaxed and harmonious atmosphere.